The Digital Executive

Mastering Local Marketing: Strategy for Last Mile Success with CEO Alex Nocifera | Ep 877

Send us a textIn this episode of The Digital Executive, Brian Thomas chats with Alex Nocifera, the dynamic co-founder and CEO of LOMA, a leading venture in last mile technology for storefronts. With over 20 years of experience, Alex discusses how he leveraged early technological advancements to enhance local advertising for multi-unit brands like Starbucks and Walmart. He explains LOMA's approach to using data-driven strategies to optimize local marketing budgets, ensuring each dollar spent maximizes customer acquisition and retention.Alex delves into the innovative ways LOMA integrates technology to provide timely and relevant advertising solutions, akin to an "always on" investment strategy for local markets. He also shares insights on the evolving trends in last mile technology, emphasizing the importance of contextual and real-time marketing powered by AI to meet the unique needs of diverse locales. This episode offers a deep dive into how technology and strategic thinking are reshaping local marketing landscapes.

Revolutionizing Workspaces: The Rise of Co-Working with CEO Sam Rosen | Ep 876

Send us a textIn this episode of The Digital Executive, host Brian Thomas sits down with Sam Rosen, co-founder and CEO of DeskPass, to discuss the evolution of coworking spaces and the innovative DeskPass platform. Sam shares his entrepreneurial journey, starting from operating Chicago's first coworking space, The Coop, to developing DeskPass—an online marketplace connecting thousands to diverse coworking environments.He elaborates on the initial challenges of pioneering coworking solutions and how these experiences shaped DeskPass’s user-centric approach. The conversation also explores the future of work post-pandemic, highlighting the shift towards more flexible and specialized office spaces. Sam's insights offer valuable perspectives on adapting workspace design to meet evolving work and lifestyle needs, making this a must-listen for entrepreneurs, designers, and anyone interested in the future of workspaces.

Shaping the Future of Tech: Flux, AI, and Disruptive Technologies with CEO Daniel Keller | Ep 875

Send us a textIn this engaging episode of The Digital Executive, host Brian Thomas welcomes Daniel Keller, co-founder of Flux and a seasoned IT professional with over 25 years of experience across technology, healthcare, and nonprofit sectors. Keller shares his journey from the early days of IT to becoming a pioneering force in blockchain and decentralized technologies.He delves into how Flux is carving out a unique space in the tech landscape with its decentralized platform and discusses the potential of AI and blockchain to transform various industries. The conversation also explores the challenges and regulatory hurdles facing healthcare IT and the broader tech industry. Keller's insights on the future of technology make this a must-listen for anyone interested in the intersection of innovation and practical application.

Redefining Beauty Retail: The Fusion of VR, AR, and AI with Beautyque NYC with CEO Sonia Khemiri | Ep 874

Send us a textIn this episode of The Digital Executive, Brian Thomas explores the cutting-edge intersection of technology and beauty with Sonia Khemiri, the innovative mind behind Beautyque NYC and its VR extension, Beautyque Verse. Sonia discusses her groundbreaking use of virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) to transform the online beauty shopping experience. Starting her journey during the pandemic, Sonia aimed to create a bridge between digital convenience and the tactile richness of traditional shopping.Beautyque Verse now allows customers to interact in a virtual space, offering a social, immersive shopping experience where users can consult live avatars, try products virtually, and shop with friends. Sonia shares insights on her entrepreneurial path, the challenges of bootstrapping, and her strategic use of technology to enhance customer engagement and satisfaction. Join us for a deep dive into how these technologies are set to revolutionize not only beauty retail but e-commerce at large.

Unleashing Digital Marketing’s Power: Personalization and Entrepreneurship with Founder Ashley Stanford | Ep 873

Send us a textIn this engaging episode of The Digital Executive, host Brian Thomas chats with Ashley Stanford, a seasoned digital marketing consultant and entrepreneur. With over 15 years in the field, Ashley shares invaluable insights into the evolution of digital marketing within the events and entertainment industries, emphasizing the transformative power of 1-to-1 marketing facilitated by advances in social media and CRM technologies.Ashley also introduces her latest venture, Ice Cream Social, a unique widget designed to enhance word-of-mouth marketing through gamification. Additionally, she offers essential advice for freelancers and consultants on navigating business structures, financial organization, and preparing for future trends in digital marketing, especially the increasing relevance of AI. Join us to uncover practical strategies for harnessing digital tools to boost marketing efficacy and drive entrepreneurial success.

Building Brands and Networks: Journey from LinkedIn Strategies to Marketing Mastery with CEO Melanie Borden | Ep 872

Send us a textIn this episode of The Digital Executive, host Brian Thomas welcomes Melanie Borden, a seasoned marketing strategist and founder of the Borden Group. Melanie discusses her strategic use of LinkedIn to transition from a challenging job market into establishing her own successful marketing consultancy. She shares insights into building personal brands and creating impactful opportunities through consistent and engaging content on LinkedIn.Melanie also explores universal marketing strategies that resonate across tech, retail, and startup sectors, emphasizing synchronized messaging and storytelling to foster human connections. As a Forbes Agency Council member, she also delves into the evolving landscape of digital marketing, highlighting the shift from traditional lead generation to brand building as a cornerstone of modern marketing efforts.

Mastering Risk in Rapidly Changing Sectors: Insights with Executive Kevin Hewgley | Ep 871

Send us a textIn this enlightening episode of The Digital Executive, hosted by Brian Thomas at Coruzant Technologies, we dive deep with Kevin Hewgley, a seasoned expert in risk management across healthcare, education, and financial services. Hewgley, who brings over three decades of experience and serves as the Senior Vice President at Lockton Companies, shares his journey from academia to a leading figure in executive risk.He discusses the evolution of cyber and management liabilities, the increasing complexity of these risks, and the importance of proactive education to stay ahead in a fast-evolving landscape. Key topics include the impact of artificial intelligence in healthcare and education, the current state of cyber threats, and the future challenges boards face in navigating regulatory and technological shifts. This episode offers invaluable insights for professionals seeking to enhance their risk management strategies and boardroom effectiveness in dynamic environments.

Unlocking the Potential of User-Owned Digital Identities with Executive Sandy Carter | Ep 870

Send us a textIn this episode of The Digital Executive, host Brian Thomas engages with Sandy Carter, COO and Head of Business Development at Unstoppable Domains, to explore the transformative world of user-owned digital identities. Sandy discusses the significant opportunities and challenges in the adoption of digital identities, emphasizing their potential impact in sectors like healthcare and professional verification.With a rich background that spans startups and tech giants like IBM and AWS, Sandy shares how her experiences have honed her leadership style and approach to customer-focused innovation. She delves into the evolving landscapes of AI and blockchain, envisioning their convergence and ethical implications for future technologies. This conversation not only sheds light on the technical side but also underscores the importance of empathy and ethical considerations in technological adoption.

Blending Passions and Professions: Health Care Marketing and Charcuterie Ventures with Entrepreneur Kelli Wolansky | Ep 869

Send us a textIn this episode of The Digital Executive, host Brian Thomas chats with Kelli Wolansky, a dynamic professional from Ocean Townships, New Jersey, whose career spans across tech, health care marketing, and entrepreneurship. Kelli shares her journey from her early days working with Fortune 500 companies to discovering her passion for health care at HMP Global and how these experiences have shaped her marketing strategies. She also dives into the current trends impacting health care media, such as the rise of digital platforms and the importance of authentic storytelling in engaging consumers. On a more personal note, Kelli talks about her side business, a charcuterie company started during the pandemic, which combines her cultural roots and marketing acumen. This episode explores how Kelli manages to weave her professional skills with personal interests to create a fulfilling career path.

Transforming Data Analytics: Powering Insights with GPU Technology with CTO Yori Lavi | Ep 868

Send us a textIn this episode of The Digital Executive, host Brian Thomas sits down with Yori Lavi, the visionary field CTO of SQream. With over 25 years in the tech industry and a background in developing influential technologies, Yori shares his journey and the evolution of SQream's GPU-accelerated data analytics software. He explains how this technology is revolutionizing big data analytics and AI/ML workloads by significantly improving processing speeds and cost-effectiveness.Yori also discusses the broader implications of these advancements for business insights and operational efficiency, highlighting the potential of GPUs to break the traditional trade-offs between speed, cost, and quality. Tune in to learn how SQream is navigating the challenges of modern data analytics and what the future holds for AI-driven technologies.